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How did New York鈥檚 mayor-elect Mamdani win over young people?

Hint: It鈥檚 got something to do with rapping, TikTok, and clapbacks.

New York has chosen its new mayor - Zohran Mamdani. He鈥檚 a Muslim, was born in Uganda, and loves Arsenal. He鈥檚 also pretty young. The politician has been making waves online with his social media campaign and united a huge Gen Z force behind him. From viral moments like jumping in the sea in a suit to walking the entire length of Manhattan, he鈥檚 probably appeared on your timeline.

So, what made his campaign go down so well with younger voters? We speak to 麻豆社 journalist Nathalia Jimenez, who has watched all this unfold in New York. She explains whether other politicians around the world can learn from his success.

We also hear from young New Yorkers and their experience taking part in some of the mayor-elect鈥檚 events, as well as Ugandans, who share what it鈥檚 like to see someone from their country go and win an American election.

Instagram: @bbcwhatintheworld
Email: whatintheworld@bbc.co.uk
WhatsApp: +44 330 12 33 22 6
Presenter: Pria Rai
Producers: Imogen James and Julia Ross-Roy
Editor: Verity Wilde

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12 minutes

Last on

Sat 8 Nov 2025 03:50GMT

Broadcasts

  • Fri 7 Nov 2025 18:50GMT
  • Sat 8 Nov 2025 03:50GMT

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