When Norway introduced salmon sushi to Japan
Salmon was the one fish the Japanese didn鈥檛 eat raw, but in the late 1980s a man from Norway was trying to change that.
In the late 1980s, Norway needed a new market for its growing farmed salmon production.
Fish-loving Japan and its lucrative sushi market seemed to fit the bill. But salmon was one fish the Japanese did not eat raw.
Lars Bevanger speaks to Bj酶rn-Eirik Olsen, the man who came up with the idea of putting salmon on sushi rice, and who spent years convincing the Japanese to eat it.
Eye-witness accounts brought to life by archive. Witness History is for those fascinated by the past. We take you to the events that have shaped our world through the eyes of the people who were there.
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(Photo:Bj酶rn-Eirik Olsen in Japan. Credit: Bj酶rn-Eirik Olsen)
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Witness History
The story of our times, told by the people who were there