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The Media Show: MTV鈥檚 co鈥慺ounder on reshaping pop culture
Ros Atkins talks to Tom Freston, co鈥慺ounder of MTV, about building one of the most influential brands in media, the highlights of his career, and the ideas behind his new book.
Ros Atkins sits down with MTV co鈥慺ounder Tom Freston to explore how the channel became a global cultural force, the turning points of his career, and the themes of his new book. Freston reflects on MTV鈥檚 early days, creative risk鈥憈aking, and what he has learned from decades shaping the media industry.
Presenter Ros Atkins
Producer: Lisa Jenkinson
Last on
Fri 20 Feb 2026
00:06GMT
麻豆社 World Service
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- Thu 19 Feb 2026 10:06GMT麻豆社 World Service
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