L.O.L. Surprise creator Isaac Larian
From Iran to Bratz: How the Iranian-American entrepreneur built a US toy empire.
Isaac Larian left Iran as a 17 year-old with $750 and went on to build a successful聽career in the US toy industry. Today, at 72, he鈥檚 the founder and chief executive of MGA Entertainment, one of the largest privately owned toy companies in the United States.
Over the years, he鈥檚 been involved in several high-profile toy launches: from Bratz in 2001 to the acquisition of Little Tikes in 2006, and more recently the L.O.L. Surprise range of toys.
He talks about his journey in life and in business and why he thinks the setbacks along the way are essential to success.聽
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Presenter: Rahul Tandon
Producers: Victoriya Holland and Ahmed Adan
(Photo: Isaac Larian, founder and CEO of MGA Entertainment, sitting in front of some dolls. Credit: MGA Entertainment)
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