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Founders: How Vitaminwater founder Mike Repole built a drinks empire
Mike Repole is the entrepreneur behind Vitaminwater and BodyArmor. He went from a Queens supermarket to building drinks brands with investors including Kobe Bryant and Tom Brady.
Mike Repole is the entrepreneur behind drinks brands including Vitaminwater and BodyArmor. He tells Hannah Mullane how he went from stocking supermarket shelves in Queens, New York, to building billion-dollar businesses with investors including Kobe Bryant and Tom Brady.
Presenter: Hannah Mullane
Producers: Niamh McDermott and Amber Mehmood
You can email the team: businessdaily@bbc.co.uk
(Picture: Mike Repole)
Last on
Wed 12 Aug 2026
14:32GMT
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