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Artificial Intelligence In Broadcasting

What might happen if algorithms and machine learning were to search out content from the Âé¶¹Éç archive for Âé¶¹Éç Four audiences?

Published: 17 May 2018
  • George Wright

    George Wright

    Head of Internet Research & Future Services
  • Cassian Harrison

    Cassian Harrison

    Channel Editor, Âé¶¹Éç Four

Our teams in Âé¶¹Éç Research & Development are always looking at how technology could impact the Âé¶¹Éç and the wider industry in the coming years. In fact, it’s baked into the Âé¶¹Éç Charter to look at the opportunities and challenges this may bring – to be prepared for it – and to share learnings with others.

One such trend is the emergence of Artificial Intelligence (AI) and Machine Learning (MI). Towards the end of last year, Matthew Postgate, Chief Technology and Product Officer for the Âé¶¹Éç the role the Âé¶¹Éç should play in this debate – bringing partners together, showing the way and ensuring the public service principles are at the heart of any developments. We were fascinated by the discussion.

Last night, , we shared initial plans for our next experiment.

Later this year, Âé¶¹Éç R&D and Âé¶¹Éç Four will work together to conduct an experiment using AI and MI. The purpose is to explore what might happen if algorithms and machine learning are used to search out Âé¶¹Éç content from the archive that would connect with and be relevant to a Âé¶¹Éç Four audience. This content would be highlighted to the Âé¶¹Éç Four scheduling team, and used to schedule an evening’s worth of output.

We want to use this to learn whether technology can help us uncover hidden treasures across genres and programming that that we think Âé¶¹Éç Four audiences might love. It will also help us look at the limitations and challenges around using this technology to support and enhance the Âé¶¹Éç’s world-renowned skills in content curation and delivery. And let’s just be clear – this will not replace our schedulers. Far from it. Humans have nuance, taste and judgement – the qualities of which no algorithm or machine can replace. This is all about looking at whether technology can help them even further.

This trial, along with other experiments across Âé¶¹Éç R&D will help shape our thoughts on the potential uses and limitations of AI and MI in the future.

  • Internet Research and Future Services section

    The Internet Research and Future Services section is an interdisciplinary team of researchers, technologists, designers, and data scientists who carry out original research to solve problems for the Âé¶¹Éç. Our work focuses on the intersection of audience needs and public service values, with digital media and machine learning. We develop research insights, prototypes and systems using experimental approaches and emerging technologies.

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