Culture UK
Creative collaborations with the UK鈥檚 art dector and the 麻豆社. A new 麻豆社 partnership to get more people participating in the arts.
The 麻豆社 has joined forces with major cultural organisations from across the UK to further the country’s position as a global creative force; 麻豆社 Research & Development has partnered with 麻豆社 Arts to drive the impact in innovative technology within this space.
What we are doing
麻豆社 R&D is playing a pivotal role in this initiative, by offering a unique opportunity for partners to benefit from our technology, skills and expertise. This is a mutually beneficial partnership whereby we can learn from real world examples outside of the lab.
Our main focus of activity thus far, has been trialling at national arts and culture festivals and leading the digital innovation activity around the programme, . The Culture UK project is on-going, so we will keep this page updated with upcoming projects as they arise.
Civilisations
Our current project for Culture UK is the Festival, which ties in with the in Spring 2018, which will tell the story of time through art from prehistory to present. This is the first project within the Culture UK initiative that looks at sharing 麻豆社 R&D technology with the art sector at scale.
We鈥檝e partnered with UK museums, galleries and libraries to support their creation of new digital storytelling experiences and supporting their teams with new digital skills. The work includes Civilisations Explorer, a build on , as well as developing an augmented reality (AR) app; a technical framework we aim to reuse for future projects and continue to build upon. The app is a collaboration with , with content curated by the museums in order to bring the artefacts to life in the audiences鈥� homes.
Festival trialling
We鈥檝e conducted various trials at UK arts festivals, such as . This included the production of . While at MIF we also worked on a number of use cases for our tool, as well as mentoring the , a programme to help and inspire local artists to create digital experiences. We鈥檝e continued to carry out tech trials at Edinburgh Festival (EdFest) using SOMA and IP Studio, Broadcast Wi-Fi, and COGNITUS. Some of these trials were made public through .
Why it matters
This project enables us in continuing to drive the adoption of innovative technology and inspire new ways of using technology for storytelling, and help with the realisation of . The experiences and content created for Civilisations in particular, also contribute to the national conversation, as well as offering multiple opportunities to test our technology in real life situations on real audiences and users.
Project Team
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