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Feeling the need to check your smartphone, like or post on social media? Then you’re part of the attention economy. David Grossman discovers why it’s so hard to resist the billion-dollar industry of digital distraction. David talks to Tim Wu, author of 'The Attention Merchants, The Epic Scramble to Get Inside Our Heads' and former Google executive James Williams, author of 'Stand Out of Our Light, Freedom and Persuasion in the Attention Economy'. Producer: Diane Richardson Editor: Hugh Levinson