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Sabah Yaqoob joins Harleen Nottay to discuss creating her business, Calling Beauty, which launched after she rang over 100 women to ask them what they wanted in a cosmetics brand. The pair discuss the difficulty of building a business in a pandemic, the role of social media and how Sabah is as keen to give back as she is to turn a profit. Produced in Birmingham by Voxwave for Â鶹Éç Asian Network.