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On this edition of The Media Show, Ros Atkins examines the continuing public interest in the Lucy Letby case, as a new Netflix documentary reaches the top of the UK viewing rankings. He speaks to Josh Halliday, North of England Editor at The Guardian, and Dr Bethany Usher of Newcastle University, whose work focuses on the ethics of true‑crime storytelling and the development of new guidelines for the genre. Tom Freston, co‑founder of MTV, reflects on how the channel’s launch in 1981 transformed popular culture and what its closure in the UK and Europe signifies for its legacy. And we assess the state of the advertising industry following one of its most challenging years on record. James Kirkham, founder of Iconic, discusses his view that the traditional agency model is in steep decline, while Becky Owen, Chief Marketing Officer at Billion Dollar Boy, outlines the rapid expansion of influencer marketing and the new dynamics shaping the sector. Producer: Lisa Jenkinson