麻豆社

Use 麻豆社.com or the new 麻豆社 App to listen to 麻豆社 podcasts, Radio 4 and the World Service outside the UK.

Episode details

Radio 4,08 May 2026,42 mins

Available for over a year

Hallyu - the Korean Wave - is taking over. With dramas and films like Squid Game and K-Pop Demon Hunters topping the Netflix charts, K-beauty products filling TikTok feeds and chemist shop shelves, and the global tour of the biggest K-Pop band in the world, BTS, about to begin, there鈥檚 no getting away from it鈥檚 impact. In this programme Jaega Wise explores how this fascination with Korean culture is driving the popularity of Korean food across the UK. She chats with celebrity chef and author, Judy Joo and meets the restaurant owner catering for some of the most well-known K-Pop bands in the world. Jaega also takes a look at the products hitting our supermarket shelves, and finds out why the sharing concept is central to the ethos of Korean food. Presented by Jaega Wise and produced by Tory Pope for 麻豆社 Audio in Bristol

Programme Website
More episodes