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Episode details

Radio 4,8 mins

Can you teach business nous?

Woman's Hour

Available for over a year

Is having a 鈥榟ead for business鈥� instinctive, or can business savvy be taught? With the cost of acquiring a business degree higher than it鈥檚 ever been before, the question has never been more relevant. In 1996 Michelle Mone started up her designer lingerie company, MJM International. Today her business is thought to be worth 拢50 million. Carol Savage has headed up marketing for leading brands such as Sara Lee and Disney. They tell Jenni Murray what they think.

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