Episode details

Available for over a year
K-Pop and Bollywood have put their respective countries firmly on the map - but how important is this form of 'soft power' for establishing global influence?
Programme WebsiteUse Âé¶¹Éç.com or the new Âé¶¹Éç App to listen to Âé¶¹Éç podcasts, Radio 4 and the World Service outside the UK.

Available for over a year
K-Pop and Bollywood have put their respective countries firmly on the map - but how important is this form of 'soft power' for establishing global influence?
Programme Website