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An ethically minded Business Daily, looking the gap between doing good and cashing in; Is Social Enterprise the answer? Ned Breslin's Social enterprise, Water for People, trains people with the skills to maintain water and sanitation infrastructure. It helps them make a profit, but how tough is it for Ned to do the same? Matthew Cain argues that social entrepreneurs are in danger of falling too in love with their own causes. It's the job of Adele Blakebrough, with the Social Business Trust, to make sure that that doesn't happen. And from how to be good, to how to be better; how much does praise help us improve? The advertiser Dave Trott says that if you're really good, criticism is what you want.