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Episode details

World Service,09 Nov 2013,28 mins

Smashed Fridges and Catfish: The Story of Haier

Global Business

Available for over a year

In 1984 Zhang Ruimin went into a failing factory making fridges and smashed them all with a sledgehammer. 鈥淲ork started at 8.00am鈥, Mr Zhang tells Peter Day, 鈥渂ut if you went in there at 9.00am and threw a grenade nobody would die because they had all gone home鈥. This factory has now become Haier, one of the largest white goods manufacturers in the world. Zhang Ruimin tells Peter Day how he transformed the company and how he developed his own style of management. Managers at Haier, for example, have their own 鈥榗atfish鈥 who always shadows them in order to stir things up when they are not performing at their best. (Picture: Zhang Ruimin, Credit: Yoshikazu Tsuno/AFP/Getty Images)

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