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Ultimo boss Michelle Mone employed Peaches Geldof, who has died at the age of 25, as a brand ambassador between 2009 and 2010. The business woman described Bob Geldof's daughter, who also wrote for the Ultimo New York magazine, as "highly, highly intelligent”. “I really did respect her and every time I met her I just felt quite proud of her,” said Ms Mone. This clip is from Breakfast 8 April.