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World Service,3 mins

Beats deal a ‘win-win’ for Apple

World Update

Available for over a year

Apple has just sealed its biggest acquisition to date. It's paying $3bn for the headphone company Beats Electronics. So what is it about Beats that Apple finds so alluring? Hip-hop artist DJ Semtex explains. (Photo: Beats headphones are sold along side iPods in an Apple store New York. Credit: Andrew Burton/Getty Images)

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