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We talk to a journalist Patrick Kearns who plumbed the depths of misogyny on a Pick-up Artist hate website. After the murder of six people in California, the spotlight turned to the ‘pick-up artist’ (PUA) community, when it emerged that the shooter had posted anti-woman rants and videos online. Elliot Rodger was apparently involved in an extreme offshoot that ostensibly warned men against gurus who claim to have secret tactics to woo women. But the website PUAHate.com became a magnet for frustrated men airing their hatred not just towards pick-up coaches, but towards women as well.