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Episode details

World Service,14 Jun 2014,28 mins

Available for over a year

Peter Day looks at prices, something most of us encounter every day of the week. From market stalls to luxury brands, Peter asks how manufacturers and retailers decide what prices to charge and how consumers perceive the prices they鈥檙e asked to pay. Is it simply a case of supply and demand or is it much more mysterious than that? (Photo: Bilston Market in the West Midlands. 麻豆社 copyright)

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