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The first charity appeal in The Week's Good Cause was broadcast on 24 January 1926. The appeal raised £1,025 0s 7d for the National Children's Home and Orphanage. It was made by Charles C Wakefield, Bt, and C.B.E. The broadcast was timed to follow the Sunday Service and became a feature of Sunday evening radio. Charities swiftly realised the power of radio to touch a large audience.