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Despite working with facts, figures and empirical evidence, the world of science appears to have a growing addiction to hyperbole. Researchers at the University of Utrecht in the Netherlands looked at four decades worth of medical and scientific publications, and found a significant upwards trend of positive words. We've all heard of those ''ground-breaking'' studies or ''innovative'' research projects. Dr Christiaan Vinkers - a psychiatrist at the Rudolf Magnus brain centre - was the main author of another ''very robust'' report. (Picture: scientist using microscope in lab / Credit: Science Photo Library)