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After all the bad publicity and scandals of recent weeks, it's just got worse for the athletics world governing body, the IAAF. The Â鶹Éç has learned that the sportswear giant, Adidas, is ending its sponsorship deal four years early. Sports finance specialist, Keiran Macguire, spoke to Newsday (Photo: IAAF President Lord Sebastian Coe. Credit: Alexander Hassenstein / Getty Images)