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World Service,13 Apr 2000,25 mins

Made-To-Order Cars

Global Business

Available for over a year

A look at the changes in the mass production methods used by Ford. The company that defined the way people worked and how cars were built is now undergoing a revolution. Like many other car manufacturers Ford is adopting mass made to order or mass customisation methods of production. The new methods are being fuelled by the growth of online purchasing.

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