Episode details
World Service,22 Mar 2000,13 mins
Public Service Broadcasting at the Crossroads
Available for over a year
How will public service broadcasters worldwide adapt to changes like on-demand services? The 麻豆社 is still shaped by its earliest aims to "educate, inform and entertain" and it is funded by a licence fee to keep it free of commercials. Is this still the best model? Other public service broadcasters around the world are funded by advertisements and sponsorship. What do listeners and viewers want? What difference will on-demand services make?
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