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They can be corny, classic, boring or bizarre but political slogans have been a consistent feature of every electoral race in the United States. In 2008, Barack Obama whizzed through the electoral campaign with his "Yes we can." You might also remember George W Bush and his "Compassionate Conservatism". Donald Trump's "Make America great again" is one of the slogans that keep political observers scratching their heads. Why is it so popular? A question for John Tantillo marketing and branding analyst. (Caption: A group of protesters from Trump International Hotel in Las Vegas gather outside Trump Tower in New York. The group of union workers delivered a petition inviting Donald Trump to the bargaining table to negotiate a first contract. Credit: Don Emmert /AFP/Getty Images)
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