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Two men explain why they want to thwart feminism and re-balance society in men's favour. Such men use a metaphor inspired by the film The Matrix in which only those who take the 'red pill' see the true nature of reality. They say those who take the 'blue pill' live in ignorance of the true state of affairs which, in this case, is that society is organised for the benefit of women. First broadcast on Out of the Ordinary.