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Tesco has re-branded its budget range of fresh food products under new labels that sound like British farms. But they're not. So you can buy a Woodside Farms gammon steak - but the meat may not be from Britain and it wasn't produced on a farm called 'Woodside'. They’re not the only supermarket doing this. Caz Graham talks to Professor David Hughes of ImperiaI College, an expert on food marketing. First broadcast on Farming Today, 24 March 2016.