Episode details

Available for over a year
Anthropologist Jaime Tomás Page Pliego explains how Coca-Cola became an integral part of cultural ceremonies in the Chiapas region of Mexico. (Photo: Burning candles. Credit:Getty Images)
Programme WebsiteUse Âé¶¹Éç.com or the new Âé¶¹Éç App to listen to Âé¶¹Éç podcasts, Radio 4 and the World Service outside the UK.

Available for over a year
Anthropologist Jaime Tomás Page Pliego explains how Coca-Cola became an integral part of cultural ceremonies in the Chiapas region of Mexico. (Photo: Burning candles. Credit:Getty Images)
Programme Website