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Available for over a year

Can a cheaper electric car persuade more of us to buy one? Tesla, the company founded by the technology billionaire Elon Musk, is unveiling its first affordable electric car in Los Angeles. The Model 3 will cost around 20 thousand pounds. Last year, Tesla sold about 50 thousand of its higher end models, which have prices comparable to brands like BMW and Mercedes. Ben Hammersley is a British internet expert and journalist living in the US. (Photo: A logo on the Tesla Model X. Credit: Reuters.)