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Episode details

Radio 4,4 mins

The rise of gender marketing

Radio 4 in Four

Available for over a year

Remember Yorkie chocolate bars? Well Winifred Robinson hears about the recent trend of products that are being marketed for men, including something called a 'dude stick' (a male version of lip balm) and a men's Dove deodorant which dark grey packaging. First broadcast on You & Yours, 15 August 2016.

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