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Are we a bit exhausted of all the food awareness campaigns around nowadays? Today is Back British Farming Day with shoppers and politicians being asked to support UK growers, farmers and producers. It's also Red Tractor Week, to encourage consumers to look out for that particular food label, while we've just had Love Lamb Week. Anna Hill asks how effective these promotional campaigns are and if they really make a difference. First broadcast on Farming Today, 14 September 2016.
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