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You're a woman in a high-profile, high-pressure job, but your male colleagues are not taking the females in the room seriously. What do you do? Even senior strategists at the Obama White House felt they were being drowned out by more assertive male colleagues, so they developed a strategy. They called it 'amplification'. Juliet Eilperin is the Washington Post's White House bureau chief, and has seen it at first hand. Photo: President Obama holding a briefing at the White House. Credit: Mark Wilson/Getty Images.