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Episode details

World Service,2 mins

How our breakfast habits are changing

World Business Report

Available for over a year

Kellogg's has suffered its seventh successive drop in quarterly sales in the third quarter of 2016. Fewer of us are choosing cereal for our first meal of the day, and that's not good news for big cereal manufacturers like Kellogg's, which was made famous by its Corn Flakes. The 麻豆社's Alex Ritson has taken to the streets of London to investigate our new morning habits. (Picture: Kellogg's Frosted Flakes. Picture credit: Getty Images.)

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