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A merger has been announced between the Indian arm of British mobile phone company Vodafone and a local mobile phone company, Idea Cellular, creating the largest telecoms operator in India. The Â鶹Éç's Rahul Tandon has been out on the streets of Kolkata to gauge how people use their mobiles in India's cut-throat telecoms market. (Photo: A rickshaw driver on his mobile phone in front of advertisement billboards in Kolkata, India. Credit: Reuters/Rupak De Chowdhuri.