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Tesco is reducing the amount of Heineken-branded lager from its shelves while deciding to stock more craft beer brands. In turn the big breweries such as Heineken are trying their hand at brewing craft beer as it becomes more popular. Melanie Abbott speaks to Nigel Pollard from Heineken and Andy Thorburn from Hallway, a digital marketing agency for craft brewers. First broadcast on You & Yours, 29 March 2017.
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