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World Service,2 mins

Targeting toys at adults

World Business Report

Available for over a year

In just the UK, what retailers are calling the "kidult" market, has grown by 65% in the last five years. It is now worth almost $400 million dollars. So what are kidults buying? That's a question Alex Ritson put to John Baulch, publisher of Toyworld magazine. (Picture: Employees stack boxes in the shelves of La Grande Recre toys. Photo Credit: AFP/ Denis Charlet/ Getty Images)

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