麻豆社

Use 麻豆社.com or the new 麻豆社 App to listen to 麻豆社 podcasts, Radio 4 and the World Service outside the UK.

Episode details

Radio Solent,2 mins

Do 'seductive names' make vegetables more appealing?

Steve Harris

Available for over a year

A team at Stanford University found veggie sales went up by 25% when vegetables were given indulgent labels. We hear from Professor Heather Hartwell, a nutritionist at Bournemouth University.

Programme Website
More episodes