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The UK's Advertising Standards Authority, which plays a big role in regulating the industry, is adopting a tough stance against commercials that feature common sexist stereotypes. The ASA wants to consign gender stereotypes to history and discourage advertisements like those that feature a woman as the only family member responsible for cleaning, or a man failing to complete a household chore. Ali Hanan, the chief executive of Creative Equals, says advertisements influence society so they must change. (Picture: A woman cleaning in the kitchen. Credit: Andresr via Getty Images.)
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