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Sales of hair care products in the UK are big business, worth about £1 billion a year. But the retail analysts Mintel and Nielsen have both been reporting a recent tiny but steady fall in sales year on year. It’s an annual fall of around £15 million. Market researchers say it’s because of the anti-shampoo movement – no poo. No poo encourages people to stop using hair care products like shampoo and conditioner and switch to natural treatments instead. There’s loads about it all online. Vishva Samani has been to meet one of the leading no poo bloggers, Lucy AitkenRead. First broadcast on You & Yours, 24 July 2017.