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We’re eating less meat. It seems the traditional joint of roast meat is seeing the biggest drop in sales. Over the last year in the U.K. not only have we tucked into 157 million fewer of them, but the retail analyst Kantar Worldpanel say the roast no longer features in the U.K. top five favourite meals. This is all in spite of a campaign to promote sales of roastable joints. So why are we falling out of love with them? And how is the meat industry responding? Andrew Fletcher reports. First broadcast on You & Yours, 14 September 2017.