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World Service,1 min

Star Wars takes on Bears and Vikings

World Business Report

Available for over a year

Star Wars fans will have an extra reason to watch the Minnesota Vikings and Chicago Bears play on ESPN because Monday Night Football will also feature the first showing of the trailer for 鈥淪tar Wars: The Last Jedi." Manish Bhatia, a media analyst at Kantar in New York, tells us the grid iron game has a male dominated audience, who are the movie goers the producers of the Star Wars franchise want to reach. (Picture: A Star Wars robot. Gerardo Mora/Getty Images for Disney.)

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