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Hallowe'en might bring to mind the American tradition of 'trick or treat' but for many growers in the U.K. it means healthy pumpkin sales. The popularity of pick-your-own pumpkins and carving competitions mean a lucrative diversification on farms all over the country. Charlotte Smith went to visit Ian Piggott’s middle-sized cereal farm to see just what you need for a successful pumpkin patch. First broadcast on Farming Today, 30 October 2017.