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Almost half of young men treat themselves to some sort of beauty products, according to the market research team at Mintel. That’s up 15% on last year. The UK boss of the beauty giant L'Oréal says that demand for make-up among men is growing fast. He reckons male-targeted counters in department stores could be a reality in five to seven years. Early in summer 2017 the online retailer ASOS launched its first ever male-targeted make-up range. Charlotte Libby is the Cosmetics and Fragrance Analyst from Mintel. She talks to Peter White about the current trends. First broadcast on You & Yours, 8 December 2017.