Âé¶¹Éç

Use Âé¶¹Éç.com or the new Âé¶¹Éç App to listen to Âé¶¹Éç podcasts, Radio 4 and the World Service outside the UK.

Episode details

Radio 4,2 mins

James Burke: Data harvesting and the future

PM

Available for over a year

"Maybe this latest scare about the end of privacy has another side of it." The broadcaster and science historian James Burke told Radio 4 PM that predictive analytics, used by advertisers, can be utilised to shape the country. This comes after the consulting firm Cambridge Analytica was accused of harvesting data of 50 million Facebook users without permission and failing to delete it when told to. (Image: James Burke, credit: Getty Images)

Programme Website
More episodes