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Episode details

Radio 4,3 mins

How much value might the World Cup add to sales?

Radio 4 in Four

Available for over a year

Will shops experience a World Cup bounce in sales? It is not only the sporting hopes of a nation resting on the England football team. The further they go; the better it is for business. Winifred Robinson finds out more. First broadcast on You & Yours, 18 June 2018.

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