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Last week, K-pop girl group BLACKPINK made history by becoming the first of its kind to perform at the festival, Coachella. With a world tour set for this year and their single ‘Kill This Love’ climbing the charts in the UK and the US, it looks like they might be poised to break the western pop music market. We discuss the role of women in K-Pop, both as performers and as fans. How powerful are their female fans? What’s behind the ‘girl crush’ concept? And how are women being marketed? We’re joined by K-Pop dance instructor Tammy Jane Mejia, music journalist Biju Belinky and Dr Haekyung Um from the University of Liverpool.