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Every two weeks, digital marketer Adewale Adetona gives thousands of small and medium Nigerian entrepreneurs the chance to advertise their business for free through his popular social media platforms. "Social media is free" he says - but entrepreneurs need to know how to use it effectively. Wale shares with us his top tips on how to grow your 'hustle' using social media. (Photo Credit: Mohammed Elshamy/Anadolu Agency/Getty Images)