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Twenty-five years since Amazon was founded. What's next for the company that changed the way we shop forever? It’s a quarter of a century since Jeff Bezos founded the company that revolutionised retail. But while his vision for Amazon as an “everything store” seemed like a pipe dream back then, it’s far closer to reality now. Nearly half of all shoppers go there first to search for an item rather than use search engines and in the US Amazon has captured one dollar in every two of online sales. It runs 44% of web-based and cloud computing services and is even branching out into the sort of physical stores that many accuse it of killing off. And while there are those who argue that Amazon’s dominance amounts to a monopoly, regulators have been reluctant to step in as long as consumers are benefiting from lower prices. First broadcast on You & Yours, 4 July 2019.