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Model Naomi Shimada asks if it's possible to go green in our beauty routines, to help fix the beauty industry for people and planet. Now that so-called ‘clean beauty’ is on trend, online and, chances are, on a shelf near you, it seems easier than ever to bring sustainability into the bathroom. Or is it? Could it be clever marketing, playing on so-called ‘chem-phobia’- fear of chemicals - and cashing in on the need to clean up the planet in a climate emergency? From green chemistry to greenwashing, Naomi quizzes Dr. Richard Blackburn, Associate Professor specialising in sustainable materials at the University of Leeds, and co-founder of Keracol, the company behind Dr. Craft cosmetics. Presenter: Naomi Shimada Producer: Kirsty McQuire Editor: Rebecca Stratford