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Rwanda's ambassador to China, James Kimonyo, has embraced social media to market coffee and chili from the east African country. Mr Kimonyo wants to move away from the traditional way of advertising. The ambassador last month caused a stir on social media when he donned an overall and rode on a delivery bike to deliver Rwandan coffee to a customer who had purchased online. He's been telling Stanley Kwenda about his marketing strategy. (Photo: James Kimonyo rode a delivery bike to an online customer in China. Credit: Rwandan Embassy)